What Is Upcycling? - A Live Performance
- Josefina Studio Berlin
- 13 hours ago
- 3 min read
We Hit The Streets In Berlin To Show The Power of Making Your Own Clothes
One day Romi (aka "Visual Thinkin") came to me with an idea:
“Let’s go to the U-Bahn with a couple of models and do a performance where you transform their clothes—and we film it, make a little video.”
My instant reply was “Wow yes, that’s a genius idea” . I loved it.
What started as a simple plan evolved into something way bigger. As we brainstormed, the ideas just kept flowing. It became deeper than we expected—and also, a lot more work. But for the love of art and clothes, we took it to the street and Romi did an incredible job at filming and putting the video together.
Right in the heart of Mitte, we took over a corner of Rosenthaler Platz as street artists—just around the corner from Berlin’s big fashion stores—and brought something completely different: a live upcycling performance. I have to admit I was so nervous! I’d never done anything like this before, but it was really good nervous, like it was something meaningful, creative and impactful.
Viktoria Temnova and Ahmad Khalaf volunteered to join our crazy idea as models, so I transformed their outfits using what they were already wearing. With just a few tools, I customised their clothes into one-of-a-kind pieces with no patterns and no sewing.
People stopped, stared, smiled, asked questions, took photos, filmed. You could feel the curiosity—it turned into a mini street fashion show.
What Is Upcycling To Me?
The narrative of the film reflects everything I believe about clothes and fashion.
That upcycling and re-design isn’t just about being sustainable—it’s about freedom, power, and self-expression. It’s about having options when nothing in the stores feels right. About not settling. About knowing how to make your own clothes—your second skin—so they actually feel like you.
This is the mindset I’ve had my whole life:
If I can’t find it, I make it.
That’s how I dressed growing up.
That’s how I built my job.
And now, that’s what I teach at my studio in Berlin.
Through my classes and workshops, I help people explore their own creativity through DIY fashion, sewing, and creative reuse. You don’t need new clothes—you just need to know how to make them fit your unique self.
Live Customisation At Events
I want to take this performance beyond the street, and showcase the answer to the question "What Is Upcycling?"
There’s something powerful about showing people—live—that clothes can be transformed right in front of them, using what they’re already wearing. It makes the message click. It sparks curiosity, questions, inspiration.
This upcycling performance is portable, interactive, and built to shift the way people see fashion. I’d love to bring it to markets, festivals, art spaces, schools, cultural events—anywhere you want to open up a conversation around identity, creativity, and the value of what we already own.
I bring my tools, and I turn clothes into conversation.
📩 For bookings or collaborations email us
And if you like it—share it with someone who needs to see it.
Thanks for reading 🖤
Josefina
-Voice Over Transcript-
Clothes are not just clothes.
They’re how you show the world who you are.
But you’re limited.
You can only get what’s available in stores.
Designs made to fit everyone…
which means they truly fit no one.
In a world where fashion tells you to blend in,
upcycling is how we stand out.
You don’t need to buy your identity.
You just need the skills to redesign what’s already yours.
Style isn’t something you find in a store.
It’s a reflection of who you are right now.
When you wear exactly what you want.
When you don’t care what others think.
When money isn’t the limit—
because you know how to make it yourself.
We don’t have to fit into pre-decided styles, sizes, or colours.
We just need the skills and vision to make them fit us.
Our style. Our body. Our print.
Clothes that tell our story.
That evolve with us.
It’s our second skin.
We don’t need to buy new,
if we can alter what we already have to grow with us.
That’s what upcycling is.
It’s a mindset shift.
Everything around you becomes material.
It’s making the most of what’s already here.
Turning limits into inspiration.
Turning leftovers into self-expression.
Because individuality isn’t bought.
It’s made. And remade.
It’s a form of art.
Of being creative.
Of having fun.
Of being you
What if everything you need to express yourself
is already in your closet?